Bynder, an AI-powered enterprise DAM, has launched its new Agentic AI platform at its flagship customer event, Bynder Connect. Bynder’s AI Agents are LLM-driven, goal-oriented, semi-autonomous agents that understand both user intent and content context, operating securely within Bynder’s DAM. Bynder’s new Agentic Platform enables unmatched levels of efficiency and productivity, automating complex, multi-step workflows, while optimizing and guiding content operations. Teams can configure and deploy an unlimited number of agents, tailored to their unique business needs. Agent tasks can be directed with prompts, which allows organizations to align agent outputs with their specific business requirements, such as adhering to industry-specific terminology, using the correct brand tone of voice, or complying with regulatory or legal standards. The prompts are created using natural language (no code required), reducing the need for specialized skills development and enabling faster onboarding and value realization. Early adopters of Bynder’s agentic platform are experiencing improved business outcomes and higher levels of ROI: Product / Service launches: Reduced time to market and faster revenue realization for new offerings and new markets by automating content workflows across geographically dispersed teams. Hyper-personalization at scale: Micro-targeting with content variations and derivatives addressing every customer segment and channel. Brand refreshes: Successful brand refreshes by quickly and easily adapting, enriching and delivering thousands of purpose-built assets globally. Supply chain content management: Gaining control over vast amounts of product information, compliance documents, and marketing assets across global supply chains. Content governance and compliance: Identifying content usage across all internal and external channels, such as old, expired or unauthorized assets, illegal use of product images or logos by third parties, and measuring asset reach & ROI.