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Buyers prioritize price (62%), battery (54%), storage (39%) and camera (30%) over AI features (11%), suggesting Apple’s slower AI rollout won’t deter iPhone demand

September 6, 2025 //  by Finnovate

A poll by CNET and YouGov revealed that only 11% of U.S. smartphone owners upgrade for AI features, a significant decrease from 2024. In contrast, price is the top priority at 62%, followed by battery life at 54%, storage at 39%, and camera quality at 30%. Apple has faced criticism for trailing Samsung and Google in the AI race. Samsung plastered Galaxy AI across the Galaxy SWX, Z Fold 7, and Flip 7. Google packed the Pixel 10 with Gemini features. Apple, by contrast, is still working to roll out Apple Intelligence with iOS 18, after delaying key upgrades to Siri. Yet the survey shows most buyers don’t care. When only a tenth of the market is upgrading for AI, there’s little reason to panic about who has the flashiest chatbot. Apple’s reputation has long been built on stability, privacy, and polished integration, not racing to check every feature box. Consumers prefer phones that are more affordable, have longer battery life, and offer greater storage capacity. Interestingly, a thinner design, rumored to be the highlight of the iPhone 17 Air, appeals to only 7% of buyers. Apple’s recent strategy aligns with what consumers value, which are affordability, battery life, and camera quality. The iPhone 16e highlights affordability, while the iPhone 16 Pro Max concentrates on battery and camera improvements, reflecting key survey findings. AI features are seldom used, with only 13% of users summarizing text, 8% generating images, and 7% editing photos. Additionally, around 20% of users admit they don’t know how to use their phone’s AI at all. The industry narrative says Apple is late to AI, but the consumer data says Apple’s timing may be just right. The company’s hardware still dominates sales, and its Services division continues to grow without leaning on AI hype.

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Category: Essential Guidance

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