To support banks in accelerating their transition to real-time Swift payments ahead of the October 2025 European deadline, Broadridge has announced the significant market adoption of its service for connectivity, message processing and workflow management for instant payments. Broadridge’s service for instant payments is built for continuous operation, processing transactions in less than 10 seconds with no downtime, with SwiftNet Instant connectivity for enhanced efficiency. This allows banks to support high-volume transactions, not only for the current set of instant payment transactions, but also in readiness for the future transition of all payment types to the instant payment model. Kai Marzenell, Director, Swift Product Management at Broadridge said “Our solution not only minimizes onboarding complexity but also offers financial institutions a significant cost advantage, enabling them to better operate, innovate and grow.” By providing seamless integration with the European Central Bank’s Target Instant Payment Settlement (TIPS) system, Broadridge has provided banks with a high-availability infrastructure that ensures transactions settle 24/7, with zero downtime. Broadridge’s instructing party model developed in collaboration with the European Central Bank’s TIPS system, has been a key factor in client adoption, significantly reducing costs, simplifying compliance and minimizing time to market. Broadridge’s infrastructure offers “active-active” failover across two data centers ensuring uninterrupted service availability. This capability significantly reduces risk and enhances resilience by allowing banks to rigorously pre-test failover scenarios under real-world conditions, setting a new benchmark for instant payment infrastructure.