BNPL firm Zip is hitching its future growth prospects to the cryptocurrency industry. The company’s interest in crypto has now materialized into a concrete plan: A project that integrates crypto trading functionality for United States users and enables its merchants to accept Bitcoin payments. Zi’s finding that BNPL users are 67% more likely to trade crypto than non-users, has bolstered its confidence in the move. Support for crypto trading and providing a digital wallet were among the top requests from Zip users, hinting that the firm understands its “younger generation of customers” and would roll out products and services targeted at them. Alongside crypto trading functionality and merchant support for BTC payments, Zip also plans to launch a “BitcoinBack” feature in 2022 to allow its customers to convert cash rewards into BTC. All these offerings are slated for the U.S. launch in 2022, but will eventually expand to a total of 12 global markets, including Zip’s home turf in Australia, over the next 12–18 months.