Birdeye has laucnhed Search AI, a first-of-its-kind platform designed to help multi-location brands manage GEO (Generative Engine Optimization). GEO is the equivalent of SEO for the AI-world. Search AI is purpose-built from the ground up for the AI era and is powered by BirdAI, Birdeye’s native AI layer that powers the Birdeye platform. Search AI ensures multi-location brands can see what their audiences are searching for, track how and when they’re being surfaced, understand what each AI engine is saying about them and their competitors, and act autonomously to boost visibility, accuracy, sentiment, and engagement. As part of this launch, Birdeye is also introducing the Search Optimization Agent, now in closed beta with select enterprise customers. The agent continuously analyzes prompts, citations, and AI-surfaced answers, and can autonomously optimize a brand’s GEO with one-click approvals. Search AI is built for marketing teams managing hundreds or thousands of locations. It enables them to: Analyze consumer prompts by brand, location, and keyword; Track brand’s visibility across AI Platforms and understand how they are performing vs their competitors — by platform, location, citation; Identify citations used by AI engines and monitor their share of voice; Audit the accuracy of AI-generated business data and brand descriptions; Monitor brand sentiment and themes in AI-generated content for you and your competitors; Benchmark rankings by themes and answers at a local and brand level; Suggest, create, and publish content that is designed for AI engines to consume.