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Betterment to integrate Rowboat Advisors’ portfolio management tech with its custodial platform to enable offering direct indexing, tax optimization, expanded single stock support and personalized investing capabilities to RIAs

May 20, 2025 //  by Finnovate

Betterment, the largest independent digital investment advisor in the U.S., announced the acquisition of Rowboat Advisors, a leading provider of portfolio management software with advanced capabilities in direct indexing, tax optimization, and personalized investing. The acquisition strengthens Betterment’s technology platform and accelerates its roadmap for delivering sophisticated tools to RIAs through Betterment Advisor Solutions. Rowboat Advisors developed a suite of portfolio optimization software purpose-built for investors seeking greater control, transparency, and tax efficiency. Its solutions will be integrated into Betterment Advisor Solutions, the company’s all-in-one custodial platform for modern RIAs, beginning in the second half of 2025. The deal reflects Betterment’s strategic focus on expanding product capabilities for advisor clients and follows a series of product launches earlier this year, including Solo 401(k) plans and securities-backed lines of credit (SBLOCs). Following the acquisition, Kourtidis will join Betterment’s engineering leadership team as Vice President of Portfolio Management, reporting to Chief Technology Officer John Mileham. Advisors can expect the following portfolio management enhancements this year, as well as direct indexing in 2026:

  • Expanded single stock support: Manage portfolios across a wider range of securities, building on Betterment’s growing ETF and mutual fund universe.
  • Tools for more control and transparency: Run sophisticated simulations and use critical data to trade portfolios.
  • Powerful automation and tax management: Optimize portfolios with enhanced rebalancing, tax-loss harvesting, tax-smart portfolio transitions, asset location and intelligent withdrawals.

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Category: Robos & Wealth, Innovation Topics

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