• Menu
  • Skip to right header navigation
  • Skip to main content
  • Skip to primary sidebar

DigiBanker

Bringing you cutting-edge new technologies and disruptive financial innovations.

  • Home
  • Pricing
  • Features
    • Overview Of Features
    • Search
    • Favorites
  • Share!
  • Log In
  • Home
  • Pricing
  • Features
    • Overview Of Features
    • Search
    • Favorites
  • Share!
  • Log In

BBVA’s private bank is advising wealthy clients to invest 3% to 7% of their portfolio into cryptos, specifically in bitcoin and ether

June 20, 2025 //  by Finnovate

BBVA is advising wealthy clients to invest up to 7% of their portfolio into cryptocurrencies, an executive said on Tuesday, in the latest sign some banks are warming to a sector long avoided by mainstream finance because of its risks. BBVA’s private bank advises clients to invest 3% to 7% of their portfolio in cryptocurrencies depending on their risk appetite, Philippe Meyer, head of digital & blockchain solutions at BBVA Switzerland. “With private customers, since September last year, we started advising on bitcoin,” Meyer said. “The riskier profile, we allow up to 7% of (portfolios in) crypto.” Meyer believes BBVA was one of the first large global banks to advise its wealthy clients to buy cryptocurrencies. It had been executing on client requests to buy them since 2021, he said. The 3-7% advice currently applies to bitcoin and ether, but BBVA plans to expand the advice to other cryptocurrencies later this year, he said. Meyer said that clients had been receptive so far to the advice, and dismissed concerns the asset was too risky. “If you look at a balanced portfolio, if you introduce 3% you already boost the performance,” Meyer said. “At 3% you are not taking a huge risk.”

Read Article

Category: Members, Robos & Wealth, Innovation Topics

Previous Post: « LendingClub’s new checking account targets individuals with high income of about $125,000 to $130,000 and high FICO score and offers 1% cash back for everyday spending with debit card; allows customers to pay all their credit card debt from a single interface
Next Post: Headless browser platform Browserbase can automate webpage interactions and spin up thousands of browsers in a fraction of a second by combining traditional scripts with AI agents in the same workflow »

Copyright © 2025 Finnovate Research · All Rights Reserved · Privacy Policy
Finnovate Research · Knyvett House · Watermans Business Park · The Causeway Staines · TW18 3BA · United Kingdom · About · Contact Us · Tel: +44-20-3070-0188

We use cookies to provide the best website experience for you. If you continue to use this site we will assume that you are happy with it.