While some businesses are implicitly embracing the TACO (the acronym being used for “Trump always chickens out”) trade and counting on the administration ultimately backing down, the most forward thinking B2B firms are betting on time to cash mastery by treating liquidity not just as a financial metric but as a dynamic business asset. Time to cash (T2C) is a strategic framework that reimagines how enterprises manage the end-to-end flow of money — from invoice issuance to final reconciliation in the bank account. More than a narrow look at days sales outstanding (DSO), T2C spans revenue realization, disbursement strategy, working capital optimization and the underlying technology stack that enables it all. Companies that can both accelerate inflows and intelligently manage outflows may be able to enjoy a material advantage in volatility by reinvesting faster, borrowing less and pivoting with precision. Time to cash now encompasses lead qualification, contracting, fulfillment, invoicing, collections and even embedded finance. The sales-to-cash cycle remains an operational blind spot in many organizations. But finance teams are beginning to assert more control by partnering with sales, credit and collections to streamline invoicing, reduce disputes and better segment customers by risk profile. Intelligent accounts receivable (AR) systems can tailor outreach based on customer behavior, apply payments at the invoice level and trigger dynamic collections workflows. When orchestrated well, revenue realization becomes a repeatable engine. What distinguishes high-performing firms is a cash-first culture. One that embeds liquidity awareness into daily operations across sales, procurement and operations.