Fullpath, automotive’s leading Customer Data Platform (CDP), announced latest integration with Urban Science, a leading global automotive consultancy and technology firm. This data integration enables Fullpath to enrich its customer profiles through Urban Science’s unrivaled defection (lost sales) data – updated daily – allowing dealers to identify customers who made new, or certified preowned (CPO), vehicle purchases at same- and competitive-brand dealerships each day. Urban Science’s defection data empowers dealers to know when leads in their CRM buy cars elsewhere, driving Fullpath’s marketing automation efforts to more efficient and productive outcomes. In the dealer space, Urban Science’s daily defection data powers the company’s turnkey SalesAlert and TrafficView solutions, which are used by almost 4,000 dealers to uncover previously unseen insights regarding dealership traffic across brands and locations. These insights deliver unmatched visibility of a dealership’s losses, helping dealers learn from missed opportunities to improve marketing/CX and sales effectiveness. Christina Rosenbach, VP of Customer Experience at Fullpath said, “This intelligence enables dealers to immediately recognize when a lead has purchased elsewhere – enhancing a dealer’s depth of customer insight and personalization options so marketing workflows can stay agile and easily target active, high-potential service opportunities. Through Urban Science’s defection insights, Fullpath clients can craft personalized messages to acknowledge key concerns that may have resulted in a lost sale, positioning the dealership as a reliable partner for future service needs and enhancing the potential for long-term loyalty and relationship building. Key features of this integration include: Targeted Communication, Data-Driven Insights, and Resource Optimization.