Audiense, the audience intelligence platform, unveiled its MCP (Model Context Protocol) connectors – seamless integrations that bring audience insights directly into AI tools like Claude and ChatGPT. The new MCP connectors act as real-time bridges between all Audiense consumer intelligence products (including Insights, SOPRISM, Demand, and Tweet Binder) and leading generative AI platforms. Instead of pulling data manually or scanning through insights, users can interact with audience data directly within the AI tools they’re already using and generate outputs like: Persona summaries, Segment comparisons, Full-funnel campaign strategies, Content calendars, White space opportunities , Creative concepts and briefs . Audiense’s MCP connectors are designed to support the way modern teams operate, helping them move faster, think deeper, and create better. For Marketers: Build campaign strategies, messaging frameworks, and creative briefs on the fly. For Analysts: Compare audience segments, spot trends, and test hypotheses without touching code. For Strategists: Uncover white space, surface opportunities, and turn audience insight into competitive advantage. For Content & Creative Teams: Generate content calendars, brainstorm ideas, and adapt tone of voice to each persona. What sets MCP apart: Fully customizable: Ask any question, your way Platform-neutral: Pull insights from across Audiense products No-code: Built for everyone, not just technical teams Outcome-driven: Get briefs, slides, summaries and strategies, not just data Secure by design: Authenticate through your existing credentials and navigate data just as you would, safely and seamlessly Interoperable: Connect with other MCP connectors to build smart workflows –like instantly turning a report summary into a Canva presentation