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Apple Pay adds in‑store Affirm: approved users can split eligible purchases into biweekly or monthly payments from 0% to 36% APR on iPhone.

September 16, 2025 //  by Finnovate

Consumers can now access Affirm’s payment options when making in-store purchases with Apple Pay on iPhone in the United States. The move marks an expansion of a capability that was already available when checking out with Apple Pay online and in-apps, Affirm said. “This gives Apple Pay users in the U.S. added flexibility and transparency at even more checkouts,” Vishal Kapoor, senior vice president of product at Affirm, said. Affirm enables approved customers to split eligible purchases into biweekly or monthly payments, at rates ranging from 0% to 36% APR. The company said the ability to access loan offers from eligible credit or debit cards, including from pay-over-time providers like Affirm, when making an Apple Pay purchase in person with an iPhone would give users greater flexibility and choice.

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