Apple has announced new accessibility features for iOS, focusing on people with vision or hearing impairments. The company downplays the notion that the price of Apple hardware means accessibility comes at a cost, stating that it is built into its operating system for free. The new features include live captions, personal voice replication, improved reading tools, braille reader improvements, and “nutrition labels” in the app store. Developers will be required to list the accessibility features their app has, such as voiceover, voice control, or large text. Apple’s senior director of global accessibility policy and initiatives, Sarah Herrlinger, said that the nutrition labels would encourage developers to enable more accessibility options in the future. The company also improved its magnifier app, allowing users to zoom in on screens or whiteboards in lectures to read presentations. New braille features include note-taking with a braille screen input or a compatible braille device, and allow for calculation using Nemeth braille. The new personal voice feature can recreate a user’s voice using just 10 phrases, and the voice replication will be password-coded and remain on the device unless backed up to iCloud.