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Apple is looking to make Siri a full-fledged AI chatbot liken ChatGPT; to work more deeply with apps and trigger actions

May 20, 2025 //  by Finnovate

Apple’s executives are pushing for Siri to become a proper AI chatbot that scours the web, potentially as a direct competitor to ChatGPT. Such a move could eliminate reliance on OpenAI’s service for responses and keep the queries in-house. A chatbot that Apple has been reportedly testing internally for years has apparently done extremely well in the last six months. Employees claim that the internal bot is on a similar level to responses from ChatGPT. Management has also talked about the possibility of letting the chat bot the option of scouring the Internet and use data from multiple sources to create answers to queries. Refocusing efforts on making Siri work with an Apple chatbot can be beneficial to Apple beyond just making Siri smarter. For a start, a better and more powerful Siri that could answer search queries like ChatGPT could help offset some related costs. Another feature that was announced as coming to Siri but got delayed could also help. The feature of using Siri to work more deeply with apps on an iPhone could let Siri respond to queries and commands by triggering actions in apps on the user’s behalf. Such a feature would keep the App Store relevant and maintain its position as a $20 billion per year business. With the potential for chatbots to take over from apps in terms of general usage by iPhone owners, this functionality could still keep the app economy ticking over.

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Category: Apple, Companies and Organizations

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