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Amazon’s Alexa+ voice assistant draws 100,000 users; but targets universe of half a billion Amazon devices in people’s homes, offices and cars; wake word needs to be said only once for an entire conversation

May 6, 2025 //  by Finnovate

Amazon has rolled out Alexa+, the new version of its voice assistant, to more than 100,000 users so far, Amazon CEO Andy Jassy said. Alexa+ will be made available to more users in the coming months, Jassy said. It is now starting to roll out in the U.S. and will be expanded to other countries later this year. The new version of the voice assistant is being made available on an Early Access basis, beginning with customers who sign up to be notified and own an Echo Show 8, 10, 15 or 21 and then expanding to more Echo customers over time.  The new voice assistant is free to Prime members and available for $19.99 per month to non-members, Jassy said. He added that Amazon has more than half a billion devices in people’s homes, offices and cars to which Alexa+ will be able to be delivered. Jassy said that the new version is “meaningfully smarter and more capable than its prior self, can both answer virtually any questions and take actions.” He added that users no longer have to say “Alexa” before requesting every action; instead, they only have to say it once and can then have an ongoing conversation with the voice assistant.

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Category: Companies and Organizations, Amazon

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