Amazon opened its 18th Amazon Fresh high-tech, brick-and-mortar grocery store. The 33,172-sq.-ft. store, located in Chevy Chase, Md., is the first Amazon Fresh location in Maryland and the third in the greater Washington, D.C. area. Amazon designed the Amazon Fresh format from the ground up to offer a seamless shopping experience, with extra perks for members of its Amazon Prime paid loyalty program. Although Amazon Fresh features traditional checkout counters, shoppers who prefer to skip the queue have the option of using the Amazon Dash Cart. Amazon Dash Cart uses a combination of computer vision algorithms and sensor fusion to identify items customers put in the cart. Customers can place their bags in the cart, sign in using their Fresh QR code in the Amazon app, shop, and exit through the Dash Cart lane to automatically complete their payment. In another omnichannel offering, Amazon Fresh customers can find items in the store more quickly by using Amazon Alexa voice technology and Alexa shopping lists. When customers arrive in store, they can access their Alexa shopping list through the Amazon app or on the Amazon Dash Cart, enabling them to more quickly navigate aisles and check off items as they shop.