Amazon is testing short-form audio product summaries on product detail pages, featuring AI-powered experts discussing key features. The feature makes product research fun and convenient, making shopping easier for customers. Customers can listen to the summaries by tapping the “Hear the highlights” button in the Amazon Shopping app. The feature is currently available to select U.S. customers and will roll out to more customers in the coming months. The feature uses large language models (LLMs) to generate scripts, pulling from Amazon’s product catalog, customer reviews, and information from across the web, and then translating the content into short-form audio clips. AI-powered short-form audio content builds on Amazon’s work to make shopping faster, easier, and more fun. Some of our other AI-powered shopping features that help customers save time and make more informed decisions include:
Rufus, Amazon’s generative AI-powered shopping assistant that can answer questions on a variety of shopping needs and products—it’s like having a shopping assistant with you any time you’re in our store.
Shopping Guides, Amazon’s simplified product research tool that leverages generative AI to bring together dynamic shopping guidance and product recommendations on over 100 product types.
Interests, an AI-powered feature that works on your behalf to continuously monitor new products in Amazon’s store that match your interests and passions.
Review highlights, an AI-powered summary of common themes across reviews that can help you understand product sentiment at a glance.
Buy for Me, a new experiment in beta that allows you to complete purchases from other brand retailer websites if Amazon doesn’t sell the item directly, using agentic AI that doesn’t require human intervention.