Amazon unveiled its third annual celebrity-studded fashion show with Rihanna’s Savage X Fenty lingerie brand. The fashion show is available available to watch exclusively on Prime Video. While watching the fashion show, viewers can buy goods directly from links in the video, part of Amazon’s experimentation with “tCommerce” as it rolls out its own branded TVs. This month also marks the one-year anniversary of Amazon Luxury Stores’ launch, which allows designers to sell items as a “store within a store” experience, with each brand independently choosing inventory, selection and pricing. Though initially launched as an invite-only experience, Amazon earlier this year opened the doors to all consumers and has quickly been adding new labels, including Chufy, Mira Mikati and Pietro Simone beauty products. Customers also have access to a reserved customer service hotline, and each luxury brand has certain items exclusive to Amazon Luxury Stores.