Amazon has begun informing Australian customers that it would prefer they do not use a Visa card when buying things through its platform. From November 1, Amazon will apply a 0.5% surcharge to purchases made using Visa credit cards on Amazon.com.au According to Amazon, costs for transactions should be going down, not up. The cost of accepting card payments continues to be an obstacle to providing the best prices for customers. These costs should be going down over time with innovation and technological advancements, which allows merchants to reinvest savings into low prices and shopping enhancements for customers. Yet, despite these advancements, some cards’ cost of payments continue to stay high or even rise. As a result of Visa’s “continued high cost of payments”, a surcharge is currently being added to Visa credit card payments in Australia. This has been in place in Singapore since August. The goal is for no customer to pay this surcharge, and so the company is encouraging them to add a non-Visa credit card to their account in order to avoid doing so. To make sure that happens, Australian customers with a Visa credit card as their default payment method will receive a AU$20 gift card when they add a different payment method to their account.