Dollar General is integrating its retail media arm with Fetch, a rewards app that provides consumers with “Fetch points” when they submit receipts from partner brands and retailers. Via this collaboration, brands participating in DGMN can leverage Fetch to help drive incremental consumer purchasing behavior with rewards-based advertising as part of their DGMN investment. As a result of this new partnership, brands participating in DGMN can now seamlessly put their DGMN advertising spend toward Fetch rewards offers, unlocking a new ad format. “Shoppers come to their Fetch app with intent — they’re planning, buying, and ready to be rewarded,” said Courtney Cochrane, retail industry lead at Fetch. “By partnering with DGMN, we’re giving brands a way to meet consumers in those exact moments and drive real results. It’s not just about impressions — it’s about getting products into carts.” Other partnerships Dollar General has entered to expand DGMN functionality include teaming with experiential marketing platform Recess to let advertisers hyper-target the retailer’s customers through community-driven sampling programs. Through the Recess experiential sampling program, participating DGMN brands will be able to integrate products into consumers’ daily lives before they enter the store. Targeting capabilities allow advertisers to execute experiential sampling programs in targeted communities.