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ALDI’s invite‑only “Quarter Club” rewards 25 superfans with merch and a chance to be featured on the ALDI social media channels nodding to its quarter‑for‑cart savings system and price leadership

August 27, 2025 //  by Finnovate

Loyalty for ALDI runs deep. To celebrate and thank its most loyal customers, ALDI U.S. is in search of its biggest fans to induct into the first-ever ALDI Quarter Club: an exclusive group of 25 super-fans.  Starting Aug. 25 through Aug. 29 at 11:59 p.m. ET at ALDIQuarterClub.com, ALDI fans are invited for a chance to join the Quarter Club by answering: “What is the boldest move you’ve made in the name of ALDI that sets you apart as a Super Fan?”  Entries must be 200 words or fewer and include up to two photos to help bring the fandom to life. Once inducted, ALDI Quarter Club members will receive such prizes as: One year’s worth of free groceries for an individual; An exclusive invitation to a members-only event in the grocer’s hometown; A custom varsity-style Quarter Club jacket, among other merch; A chance to be featured on the ALDI social media channels. This exclusive club is a nod to the iconic quarter that unlocks every ALDI cart. That same cart system is one of the many ways the low-price grocer helps shoppers save money year-round – up to 36% on an average grocery trip, according to its “Price Leadership Report.”

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