Albertsons Media Collective retail media arm is partnering with shopper engagement solution provider Stratacache to deploy a fleet of digital screens that will support in-store advertising in its stores. The in-store digital display network pilot will launch during summer 2025 in select Albertsons Companies stores in two key regions, featuring large-format premium displays in high traffic areas at selected touchpoints throughout the store, such as store entry and the produce department. Albertsons expects this initiative will enhance the shopping experience for customers while also providing insights through advanced measurement capabilities for brand partners, allowing for proof of play, direct sales attribution and sales lift. In-store digital ads are designed to reach customers throughout their shopping journey, encouraging them to add items to their cart with engaging content on digital screens, including meal or snack inspiration, product usage and lifestyle and health benefits. For a full store immersion, brands can enhance this experience with in-store audio and promotional offers. Albertsons Media Collective participating advertisers can also deploy offsite display and social video campaigns to bring their brand message to life in the store.