Albertsons Companies is deploying the Criteo Onsite Video solution to place shoppable video ads from CPG companies participating in its Albertsons Media Collective retail media network. As a result, Albertsons can now offer CPG advertisers a full-funnel onsite advertising suite combining video, display and sponsored product ad formats in one unified platform. Albertsons Media Collective is a beta partner for Criteo Onsite Video, and in a test campaign found that shoppers exposed to both onsite video and sponsored product ads delivered a 280% increase in click-through rates. When paired with sponsored product ads, onsite video ads also drove a 460% lift in sales. Other initiatives Albertsons intends to launch to enhance its retail media network in 2025 include bringing together the insights that Albertsons Media Collective has in order to create automation around its main media planning process, as well as bringing more transparency to measurement. “Video has always been a powerful storytelling tool but rarely a direct driver of commerce – until now,” said Stephen Howard-Sarin, managing director, retail media, Americas at Criteo. “It’s an incredibly exciting time for retail media. With the launch of onsite video into general availability, we’re giving brands, agencies and retailers the tools to captivate, convert and create meaningful shopping experiences.”