A new report released by the publicly traded market research and intelligence firm SimilarWeb—covering global web traffic patterns for AI-related platforms for 12 weeks through May 9, 2025—offers a helpful look for enterprises and interested users into the current landscape of generative AI usage online. Using proprietary analytics based on site visits, the report tracks trends across sectors including general-purpose AI tools, coding assistants, content generators, and more. Here are five key findings from the report: 1) Usage of developer AI and coding tools is rising fast: Developer-focused AI tools are surging in adoption, with traffic to the category up 75% over the past 12 weeks. That growth includes Lovable, which exploded with a jaw-dropping +17,600% spike, and Cursor, which grew steadily month over month. 2) We all know DeepSeek had a moment earlier this year — but so did Grok — and now both have fallen back into low plateaus: Grok traffic skyrocketed more than 1,000,000% in March—driven by its branding as an uncensored yet powerfully intelligent platform and Elon Musk association—before falling more than 5,200% by early May. DeepSeek saw a similar arc, peaking at +17,701% growth before crashing -41%. The takeaway: virality can’t replace retention, especially compared to AI leader OpenAI and also legacy tech brand Google. 3) AI writing tools are fading fast: Category traffic fell 11% overall, with platforms like Wordtune (-35%), Jasper (-19%), and Rytr (-23%) all trending downward. Only Originality.ai bucked the trend with steady traffic gains, likely due to its focus on AI detection rather than generation. This plateau suggests content saturation and possibly growing skepticism over quality or usefulness. 4) AI image generators and design tools show extreme volatility: Design-focused AI remains a mixed bag. While overall category usage dipped slightly (-6% over the 12-week window), some platforms made outsized gains. The erratic pattern may reflect a crowded landscape of tools that offer similar functionality but compete on novelty or aesthetics. 5) AI is eating up legacy tech such as crowdsourcing and search: Freelance platforms such as Fiverr (-17%) and Upwork (-19%) are losing traffic, possibly as users turn to AI tools for tasks like design, writing, and code. Search engines such as Yahoo (-12%) and Bing (-14%) continue a multi-quarter drop in visits, while consumer EdTech companies like Chegg (-62%) and CourseHero (-68%) are in free fall. The signs point to early-stage AI disruption beginning to erode the utility of some legacy platforms. It also offers a hint to enterprises that either leverage or create such services — the time may be coming to reduce dependency on them, either from a revenue generation, marketing, or overall business perspective.