Adobe announced Adobe LLM Optimizer, a new enterprise application that enables businesses to gain new relevance in an environment where consumers are embracing generative AI-powered interfaces to engage their favorite brands. Now with Adobe LLM Optimizer, teams can stay ahead of shifting consumer behaviors and remain top-of-mind in the AI era. A suite of features will enable businesses to monitor AI-driven traffic and benchmark brand visibility, while receiving recommendations that can be quickly deployed on their digital properties to improve discoverability, engagement and conversion. Adobe LLM Optimizer enables brands to: Monitor and increase AI-driven traffic: LLM Optimizer will be able to identify owned content (details on a website for instance) that is being leveraged by AI-powered interfaces to deliver responses to user queries. Optimize content to improve discoverability: A recommendation engine will detect gaps in brand visibility and suggest improvements across both owned and external channels—based on attributes prioritized by LLMs including high-quality, informative content from authoritative sources. An attribution capability also connects AI visibility to user behavior and business performance, enabling teams to demonstrate the effect on engagement, conversion and downstream traffic metrics.