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Acorns acquires EarlyBird, an investment gifting platform that allows families and friends to gift investments to children while preserving memories through a digital time capsule

May 16, 2025 //  by Finnovate

Savings and investing startup Acorns has acquired EarlyBird, an investment gifting platform for families. As part of the acquisition, EarlyBird will shut down, and all customer accounts will officially close on June 23. Customers’ funds will be returned to the bank account connected to their account. EarlyBird’s app allowed families and friends to gift investments to children while preserving memories through a digital time capsule. The investments would become the child’s once they turned 18, and they could use funds for things like paying for college, paying a down payment on a home, or seeding their first business. Acorns Early offers a debit card designed for kids and teens to help them develop financial literacy and manage their money. The company launched Acorns Early following its acquisition of GoHenry, a startup focused on providing money management and financial education services to 6- to 18-year-olds. Existing EarlyBird customers will be offered a free one-year subscription to “Acorns Gold,” a plan that offers access to all Acorns products, including Acorns Early. Customers will receive an email detailing the sign-up process. EarlyBird users will not be able to transfer their EarlyBird funds over to Acorns Early. If users want to continue their investing journey with Acorns, they need to withdraw their funds from EarlyBird and open a new account with Acorns. The company plans to integrate EarlyBird’s digital time capsule feature into the Acorns Early app at a later date. On EarlyBird, the feature allowed users to build out time capsules by recording videos at memorable moments in their lives.

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Category: Robos & Wealth, Innovation Topics

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