Proof has launched a new solution aimed at solving the problem of falsified content, deepfakes and digital impersonation that artificial intelligence has dramatically exacerbated. Called Certify, the new solution seeks to address the proliferation of fake documents, images, videos and data driven by generative AI to the point where it’s indistinguishable from reality. Proof argues that although fake media and misinformation have garnered the most attention, the real danger in AI lies in its ability to forge signatures, falsify records, impersonate one’s voice on the phone, or fake a person’s likeness on video. Certify enables instant, legally accepted digital signing of any content, whether financial, legal or personal, using a verified legal identity. The service cryptographically signs all media and data to generate irrefutable digital evidence that cannot be counterfeited by generative AI. With Certify, identities are embedded in everything done online to create verifiable records that anyone can instantly trust, the company says. Proof claims Certify verifiable records will supplant any digital asset that is accepted by existing legal frameworks — documents, images, video, audio and structured data, making it possible to authenticate all forms of media to ensure provenance and accountability in an era where digital forgeries are proliferating. Organizations can immediately verify the authenticity of any evidence they receive, without requiring users to present their identification every time. Along with the launch of Certify, Proof also announced the availability of the Identity Authorization Network, where consumers can save their verified biometric identity once and instantly true-sign any media and data across the Proof platform. The digital identity eliminates the need for repeated onboarding and establishes a chain of trust with every authorization, since there’s an inextricable link between an identity and the record it produces.