NoviSign Digital Signage, announced a new set of AI-powered capabilities including integrations with the Model Context Protocol (MCP) and the Sony AITRIOS camera system, alongside NoviSign’s built-in AI Content Generator. With NoviSign’s native MCP integration, any business can now connect their screens directly to AI platforms such as ChatGPT and prediction models — without custom coding! MCP acts as the bridge between AI and digital signage, enabling real-time workflows such as: Dynamic updates driven by live data feeds; Smarter workflows to automate playlists, trigger real-time updates, and personalize content by location or audience; Vendor freedom to use the AI provider that best fits business needs; Future-ready signage that stays prepared for the next wave of AI innovation. In partnership with Sony, NoviSign has integrated the Sony AITRIOS camera system into its platform. This camera enables real-time audience detection, allowing screens to adjust instantly based on who is standing in front of them. The system can recognize age, gender, group size, sentiment, clothing colors, and even apparel details. With this capability, screens can deliver tailored promotions for individuals — such as targeted offers for men or women — while shifting to broader campaigns like seasonal specials or group deals when multiple people are detected. This transforms traditional signage into audience-responsive digital displays, delivering the right message at the right time and driving higher engagement and ROI. NoviSign’s AI Content Generator makes content creation simple. Users can quickly produce professional visuals and text, keeping screens fresh and up to date. It’s easy to use, saves time, and helps businesses respond faster to new promotions or events without needing design skills.