GoDaddy is launching a trusted identity naming system for AI agents. This system is based on proven technologies and protocols, making it easy to find and trust agents that are legitimate. It builds on the company’s decades of leadership and experience in helping keep the internet safe with domain names, the Domain Name System (DNS) and Secure Sockets Layer (SSL) certificates. The service is engineered to work across protocols via a modular adapter layer and draws on concepts documented in an Internet Engineering Task Force (IETF) draft for an Agent Name Service (ANS). The system issues a report on each enrolled agent: verifying its identity, confirming good standing and specifying its location. Discovery through domains and DNS: Human-readable names map to agent endpoints and metadata. Verifiable identity with X.509: Agent operators enroll, renew and manage certificates issued by trusted authorities, enabling cryptographic verification using the public key infrastructure (PKI). Protocol-agnostic adapters: An open layer translates agent records into the formats used by popular agent frameworks, preventing lock-in. Lifecycle management: Registration, renewal and revocation flows provide security and governance for production deployments. The design draws on work from the IETF on an agent name service, a universal, DNS-inspired directory, that pairs discovery with PKI-backed verification and a protocol-agnostic adapter layer. GoDaddy is driving collaboration with standards bodies and industry partners to ensure broad participation and seamless interoperability.