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Samsung preps for TriFold launch this month as Galaxy Z Fold 7 popularity explodes; nearly 30% of Fold 7 purchases are coming from Galaxy S Ultra models

October 3, 2025 //  by Finnovate

Samsung is planning to unveil the TriFold at the APEC summit at the end of this month, set to take place in Gyeongju on October 31st and November 1st. It’s unclear if this would be a proper launch from Samsung, or if the device could be unveiled at a separate event before being showed off at APEC. We also still don’t know if Samsung plans to launch its tri-folding device outside of its home region of South Korea and the hotly-contested market of China, where Huawei has already launched two rival tri-fold smartphones. The Galaxy Z Fold SE gives precedent here, having arrived as a more premium iteration on the Galaxy Z Fold 6 this time last year. That device only went up for sale in South Korea and China, though much of its marquee features — its slimmer chassis, larger display, and removed S Pen support — made their way to a global audience on this year’s Galaxy Z Fold 7. Considering how well the Fold 7 is selling in the US, though, it might be worth Samsung giving its TriFold a shot in North America. According to a new report from the company, the Galaxy Z Fold 7 is performing beyond expectations following its overhaul in July. Nearly 30% of Fold 7 purchases are coming from Galaxy S Ultra models — perhaps suggesting that the S Pen isn’t nearly as essential a tool as some Samsung fans would have you believe. Samsung’s success didn’t end with its impressive pre-order period, either, as the company reports sales of the Fold 7 continue to exceed that of the Fold 6 by 50%.

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Category: Essential Guidance

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