Close to a third (29%) of subscribers would consider leaving their financial provider for better subscription bundling offers, with the figure rising to 48% among 18–34-year-olds. A study by Bango surveyed over 5,000 U.S. subscribers and revealed that consumers desire more than financial services from banks and neobanks, increasingly looking for subscription bundling—where multiple services are offered on a single bill. Currently, 68% of subscribers pay for at least one subscription through a third party, mainly banks, driven by better pricing (31%) and easier billing (35%). With customers averaging 5.4 subscriptions, 63% prefer a single management hub. More than half (57%) would show greater loyalty to providers offering such a feature. In a competitive landscape with low switching costs, traditional loyalty tactics are losing effectiveness, prompting banks to explore subscription bundling to enhance engagement and generate revenue. Paul Larbey, CEO at Bango, highlighted that this strategy not only aids in customer acquisition and retention but also drives additional product purchases and engagement with bank services.