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Mortgage lender Rate launches first fully-integrated Spanish app processing 20,000+ digital applications, targeting 60 million Latino users with native language loan processing and bilingual professional connectivity

September 30, 2025 //  by Finnovate

Mortgage lender Rate launched the Rate App in Spanish, which the company says makes it the first U.S. lender to offer a fully integrated mobile mortgage experience entirely in Spanish. The app allows users to search for homes, apply for a mortgage, track loan status, connect with bilingual professionals and access educational content entirely in Spanish. Rate says the launch underscores its commitment to removing language barriers and expanding access to homeownership. Rate CEO Victor Ciardelli said, “Now with the Rate App in Spanish, we’re giving Spanish-speaking buyers the same high-performance mobile experience that’s helped millions of homeowners, because language should never be what holds someone back.” Unlike partial translations, Rate’s in-language platform covers applications, servicing, interface and communication, loan disclosures and now mobile. Spanish-speaking users can download the Rate App from the App Store and Google Play. They can immediately access the Spanish version by updating their phone settings to Spanish. Rate expects to generate more than 30 million impressions as part of this broader effort to engage the 60 million Latinos in the U.S., who represent one of the most powerful economic engines in housing today.

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Category: Essential Guidance

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