Hotmart, a global technology company and in digital business in the Creator Economy, announced strong performance results following the adoption of Pix Automático, Brazil’s new recurring feature within the real-time payment system Pix. Integrated through EBANX, a global fintech specializing in payments for emerging markets, Pix Automático has been live on the Hotmart platform since June 16, the first day of the feature’s operations. Hotmart revealed a 32 percentage point uplift in customer retention for recurring payments via Pix following the launch of Pix Automático. In practice, this means that Hotmart is now converting more than four times the number of recurring payments that previously failed with Pix into continued subscriptions. With EBANX, Hotmart operates across five Latin American countries, including Brazil, Colombia, Chile, Peru, and Mexico, leveraging a mix of card payments and alternative methods. Pix Automático has quickly become a standout success in Brazil. “Pix Automático removes the friction of manual monthly payments, providing a seamless experience for users and improving retention, cash flow predictability, and overall growth for creators,” explained Allana Braga, Head of Payments at Hotmart. “Recurring payments aren’t new, but one thing that has changed is the scale. They’re now crucial for building audience loyalty and stabilizing income for creators, enabling them to plan, invest, and grow their businesses,” said Braga.