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TD Bank deploys ‘automated treat machines’ across 14 branches using motion sensors to dispense free dog biscuits as customer engagement strategy

September 24, 2025 //  by Finnovate

The “automated treat machine” at this TD Bank dispenses free dog biscuits to your canine companion. The device resembles the familiar self-serve cash kiosks we all use, complete with a digital screen. But it displays “dog-centric content,” according to the bank. A different kind of ATM has arrived at a bank in Boston. The TD Bank location at 535 Boylston St. now has an “Automated Treat Machine” (ATM) for customers’ dogs to enjoy. The first ATM was unveiled in 2024 in Philadelphia, and the company plans to expand to 14 other stores in the U.S. “This ATM is for our canine friends. You would see a dog biscuit be dispensed from this machine as opposed to cash,” said Tim Blake, TD Bank Market President for Consumer Banking and Retail. The ATM is essentially a smaller version of what the humans use, but instead of inserting a bank card, a motion-activated sensor detects when a dog is looking to make a withdrawal. Once the dog steps onto the mat, free treats drop in the bowl below. “Throughout the years, we already had treats and water for dogs as they arrived in our stores, but this is going to be where we take it to the next level,” said Bruno Horst, TD Bank Boston Retail Market Manager. The owners need to have an account with TD Bank, as dogs are not able to deposit treats for future withdrawals. If they are not looking for a treat, the dogs can indulge in some pet-friendly content on the ATM screen.

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Category: Essential Guidance

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