Sprout Social launched a new integration with Canva. As the most comprehensive social media management platform to offer this integration, Sprout enables brands to strengthen their social presence with more engaging content by streamlining the path from design to publishing. Users can now send finalized visuals from Canva directly into Sprout as draft posts, accelerating workflows and reducing errors between creative and social teams. With short-form video delivering the highest ROI and commanding the most marketing investment in 2025, teams need to create and publish engaging content quickly. The new Sprout Social and Canva integration makes that possible with a one-click workflow that sends designs, images or videos from Canva directly into Sprout, complete with captions, tags, profile groups, and scheduled times. This eliminates handoffs and delays so teams can stay focused on strategy and performance. Scott Morris, CMO of Sprout Social said, “By streamlining the path from design to publishing, we’re helping marketers unlock the full potential of social-first strategies, coupling creativity with social intelligence for a powerful competitive edge.” Anwar Haneef, GM and Head of Ecosystem at Canva said “By connecting Canva directly with Sprout Social, we’re bridging two of the most powerful social media tools to create an even faster path from idea to impact. This means that engaging, on-brand social assets can flow seamlessly into publishing, helping creators and brands stay consistent and move at the speed of culture.” The integration removes common handoff challenges by giving creative teams a direct path to share assets with social managers for review and scheduling. This makes it especially valuable for teams whose designers finalize content in Canva and need a seamless way to hand it off for approval and publishing.