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Retail card APRs average 30.14% in 2025, still near record highs; store-only cards average 31.64% vs. 28.65% for co-branded, per Bankrate’s study

September 17, 2025 //  by Finnovate

Retail credit cards charge an average 30.14% APR this year, according to Bankrate’s annual Retail Cards Study. That’s down from 30.45% in 2024 but still the second-highest since Bankrate started tracking retail credit card interest rates in. Among store-only cards (those that can only be used at a specific store or chain of stores), the average APR is 31.64%. The average APR among co-branded cards is slightly lower at 28.65%. (Co-branded cards have a retailer’s name and a card network logo such as Visa or Mastercard, and can be used anywhere that network is accepted.) In total, 63 out of the 110 retail credit cards included in the study have an APR over 30%.  The highest retail credit card APR is 35.99% and is a tie between 13 retail credit cards, including 12 store-only cards and one cobranded card. The two cards with the lowest APRs are the Amazon secured card at 10%, and the Military Star Card (14.49% on most purchases, 0% for eligible military clothing) purchases). Other cards with relaitcely low APRs include the Circle K Holiday Smart Savings Credit Card (16.20%), the Bass Pro Shops CLUB Card (20.62%), the IKEA Projekt Credit Card (21.99%), and the IKEA Visa (21.99%). The Federal Reserve has cut interest rates by 1 percentage point since the 2024 study, noted Bankrate, but 23 retail cards have actually increased their APRs over the past 12 months. The card with the biggest increase in APR compared to last year is the Saks Credit Card, which rose from 29.24% in 2024 to 35.99% in 2025.

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Category: Channels, Innovation Topics

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