Agentic commerce company firmly.ai has launched a partnership with affiliate marketing provider CJ. The collaboration will offer CJ’s network of publishers and merchants turnkey access to “seamless shopping experiences” for consumers and thus open “new revenue streams, real‑time attribution, and frictionless checkout across every emerging channel,” the companies said. As publisher referral traffic continues to decline and consumers increasingly transact within new channels, publishers, affiliates and merchants face the same challenges of engaging and converting consumers. The companies said their integration solves this via a native checkout solution for CJ’s merchant partners that lets them convert consumers at “the moment of inspiration” with no technical implementation required. That means publishers now have access to a “scalable native checkout solution” that keeps the consumer on their platforms to increase engagement and better understand what their audience is buying at a customer level. “Affiliate marketing is no longer just about the click—it’s becoming the backbone of a new era in commerce media,” said Santi Pierini, CEO of CJ. “Our partnership with firmly.ai helps to accelerate CJ’s transformation from a leading affiliate network into a true commerce media network, enabling publishers and advertisers to monetize and transact wherever their audiences are—inside editorial content, on social platforms, through AI chatbots, in email, digital ads and even shoppable CTV experiences.”