With AI answer engines, there are new standards required to achieve online visibility. This creates a unique window of opportunity for companies to redefine their digital strategy, but it’s going to close fast. The key to visibility in this new era is authenticity, quality and expert value, which SearchEngineLand claims can be achieved using their CRAFT framework. Content must be authentic and showcase real expertise, not hallucinated knowledge. Generic, AI-generated fluff without won’t achieve meaningful visibility in the new search ecosystem. AI answer engines are defining new visibility standards by becoming increasingly sophisticated at detecting and rewarding genuine expertise. This is so critical to their ranking that Google recently created the SynthID to determine what content was created by their AI systems. Outside of being featured in the press, you can make your content more valuable to answer engines if you write using the CASH framework. 1) Conversational Authority: Structure content as comprehensive answers to specific questions, not keyword-focused pages. Instead of “plumbing services,” create “What should I do when my basement floods in the middle of the night. and I can’t reach the main water shutoff?” 2) Answer Completeness: Provide end-to-end information that eliminates follow-up searches. AI engines reward content that fully resolves user queries in one interaction, including next steps, costs, timelines and potential complications. 3) Source Expertise: Demonstrate current, up-to-date knowledge with specific dates, recent examples and evolving industry standards. Answer engines prioritize content that shows active expertise over static information. 4) Human Attribution: Clearly identify the human expertise behind the answers with author credentials, experience details and specific qualifications. AI engines increasingly value content that can be traced to verified experts rather than anonymous sources.