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Chipotle launches a new online pick up flow for small groups (4–6 ppl) with group ordering links for easy add‑ons and the final order can be ready in 15 min

August 27, 2025 //  by Finnovate

Chipotle Mexican Grill is launching a new online-only menu option offering intended to feed groups of four to six people. Starting Tuesday, Aug. 26, 2025, Chipotle will offer “Build-Your-Own Chipotle,” a shareable, customizable spread that can be ready for online pickup in as little as 15 minutes. “Build-Your-Own Chipotle” is served with large family-style portions of each ingredient, enabling groups of four to six to create any bowl, salad, or soft taco to their liking and dietary preferences.  “For the first time ever, customers can use our digital ordering channels, the Chipotle app and Chipotle.com, to bring a personalized Chipotle makeline to their kitchen with just a few taps,” said Curt Garner, president, chief strategy and technology officer, Chipotle. “This is an innovation that brings people together around the food they love.” Chipotle will offer $10 off “Build-Your-Own Chipotle” orders placed through the Chipotle app and Chipotle.com with a special code from Tuesday, Aug. 26 through Tuesday, Oct. 21 or until 500,000 total redemptions, whichever comes first. In addition to “Build-Your-Own Chipotle,” Chipotle offers a group order feature on its app which allows customers to create a shareable link for friends and family to add their meal and submit as one all-inclusive pick-up or delivery order. ‘Build-Your-Own Chipotle’ makes it easier than ever for parents, coaches and hosts to serve food they can feel good about at a great value,” said Chris Brandt, president, chief brand officer, Chipotle. “We want to make it even easier to Groupotle and are offering guests $10 off to try it.”

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Category: Channels, Innovation Topics

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