Cybersecurity is the No. 1 risk facing enterprises today, and yet organizations remain dangerously unprepared. Data from a recent survey done by theCUBE Research quantifies this reality. Three-quarters of the respondents came from large enterprises with more than 1,000 employees, while the remaining quarter represented midmarket firms. Importantly, the survey deliberately balanced perspectives from both information technology and cybersecurity professionals, giving us a rare A/B comparison between operational and security-centric worldviews. Nearly two-thirds of respondents reported experiencing at least one cyberattack in the past 12 months that led to financial or operational harm. Alarmingly, nearly a third of enterprises were hit more than once in that same period. Operational disruption (38%) topped the list, with downtime and system outages emerging as the most common — and most costly — business impact. Financial loss (33%) was the next most cited outcome, reinforcing the direct revenue and margin implications of attacks. Data compromise was pervasive, including personal data loss (31%), data exposure (30%), and both recoverable (28%) and irrecoverable (24%) corruption or encryption. Governance and compliance failures were widespread, with data governance exposures (25%), public relations fallout (25%), legal consequences (23%), and other compliance failures (16%) all prominently cited. Taken together, the message is that organizations are not just facing a threat to confidentiality, but to the integrity and availability of their most critical resource — i.e. data.