Fanatics has officially launched its new, enterprise-wide loyalty program, Fanatics ONE. As the company’s first cross-business loyalty program, Fanatics ONE offers a truly unique selection of rewards and experiences, including fan apparel, trading cards and collectibles, online sports betting and casino rewards, and access to unforgettable events. A key component of the Fanatics ONE experience is FanCash, the currency of sport, now more powerful than ever. Informed by fan feedback, the program expands on how FanCash can be redeemed, giving members access to an unmatched catalog of rewards, including apparel and exclusive shopping experiences, tickets, live card breaks and fixed-price trading card purchases on Fanatics Collect, bonus bets and casino credits, and much more. Eligible fans with a preexisting Fanatics account are automatically enrolled in the Fanatics ONE program as members, with the initial migration completed earlier this summer. As members engage, they also earn tier points that help them climb the ladder to new benefits. Members can achieve five different tiers based on their FanCash earnings and frequency of activity, activating a variety of exclusive rewards and benefits. The tiers include: ONEmember, ONEmember pro, ONEgold, ONEplatinum, and ONEblack. The entry level membership (ONEmember) includes 5% FanCash back on all purchases on the Fanatics App and up to 10% FanCash earned on all bets (win or lose) placed within Fanatics Sportsbook, free shipping and returns, and access to the most coveted product drops. Members can also participate in free-to-play games, contests and sweepstakes, with chances to win epic sports experiences, like a trip to an upcoming NFL Game in London.