Meta’s adding some new elements to its Brand Rights Protection system, which will give IP holders more capacity to report violations, as well as related concerns within their niche, helping Meta refine and improve its enforcement measures. First off, after beta testing it for a few months, Meta’s now going live with its expanded reporting functionality, which enables all businesses that are enrolled in Brand Rights Protection to report suspected scam ads at scale. And interestingly, Meta will also now enable brands to request action on ads that don’t explicitly use their IP, via a new “Other” category. As per Meta, brands can also use this to request action on: “Ads that promote products, services, schemes or offers using deceptive or misleading practices, including those suspected to scam people out of money or personal information, and otherwise do not involve a rights holder’s intellectual property.” Meta’s also redesigned its takedown request experience, with fewer steps required to lodge a concern, while it’s also added new search options within the “Reports” tab to make it easier to find info on your reports. The platform also now includes AI image matching, based on reference images of your products, to detect potential concerns across its apps, and as Meta looks to incorporate more shopping-focused elements, this is an important consideration, giving rights holders peace of mind in ensuring that they have some form of recourse to protect themselves.