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Chipotle brings back trivia rewards promotion; a dashboard tracks members’ performance against other users in their state based on transactions

August 13, 2025 //  by Finnovate

Chipotle Mexican Grill is offering the Chipotle IQ trivia game to members of the Chipotle Rewards loyalty program in the U.S. and Canada beginning Tuesday, Aug. 12, 2025. This will mark the sixth time Chipotle has run the promotion, which debuted in 2020. Chipotle IQ tests customer knowledge on company information such as its food offerings, as well as its sourcing and sustainability efforts. Prizes include a buy-one-get-one (BOGO) free entrée code, food offers, or additional Chipotle Rewards points. 2025 is the first year customers can play to win multiple food prizes. The first 10,000 Chipotle IQ players to score a five out of five each hour will win free Chipotle. Each hour, there will be 6,000 BOGO entrée offers, 2,000 free Adobo Ranch offers and 2,000 free Queso Blanco offers. Users who score a four out of five will earn 25 Chipotle Rewards points, while available. Customers who get a perfect score but do not win a food prize will receive the bonus points reward, while available. Up to 300,000 Chipotle Rewards points are available each day of the contest. Players can win up to three prizes across both weeks of gameplay, including one BOGO offer, one side and 25 rewards points. Participants will answer multiple-choice, true or false and short-answer questions. Chipotle IQ can be played online once per day. Concurrently, from now through Sunday, Aug. 31, Chipotle Rewards members who also opt in to the summerlong “Summer of Extras” promotion can earn extra points, exclusive badges and more for completing milestones each month. A dashboard tracks members’ performance against other users in their state based on transactions.

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Category: Channels, Innovation Topics

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