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Furniture.com delivers seamless shopping across multiple brand with agentic AI enabling a single checkout across multiple brands

August 13, 2025 //  by Finnovate

Furniture.com operates as an omnichannel “one-stop shop” by integrating store location and inventory data within its search engine to enable customers to explore, test and purchase furniture items either digitally or in person. Now, the company is partnering with agentic AI embedded checkout infrastructure provider Firmly to enable shoppers to browse, compare, and check out across multiple furniture brands in a single, unified experience without opening another tab or jumping between retailer sites. Features of the new seamless shopping experience include: One checkout across multiple brands; Real-time inventory and delivery estimates; Secure payments with traditional cards; Fully protected retailer data and brand identity; Instant plug-in for participating retailers. “Furniture.com’s features aim to simplify and consolidate this process, and Firmly’s checkout enablement removes the last major friction point—and helps people finish the journey they started,” said Alex Seaman, founder and senior VP at Furniture.com

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Category: Channels, Innovation Topics

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