Chime CEO Chris Britt says he wants nothing less than for Chime to become “the largest provider of primary account relationships in the U.S.” The CEO laid out Chime’s stated advantages: cost, product velocity, primary status, and brand. Cost structure. Chime says it can serve customers at about one-third the cost of a large bank and one-fifth that of a regional bank. The company is migrating onto “Chime Core,” its proprietary ledger and processing system, to improve unit costs and speed. It also rolled out a GenAI voice bot that more than doubled satisfaction scores versus the legacy system; management says AI already automates most support interactions and has reduced cost-to-serve nearly 30% since 2022. Product innovation. Beyond MyPay, Chime is scaling Instant Loans — small, short-duration installment loans for pre-approved members — and “Chime Plus,” a free tier that packages higher savings rates, cash-back offers and priority support. Primary account relationship. Chime claims most active members use it as their primary account, averaging 55 transactions a month and checking the app about five times a day — behavior that underpins payments-based revenue and cross-sell. More than half of new members still come from organic and referral channels, helping keep acquisition costs in check. Management cited unaided brand awareness of 40% — on par with the largest U.S. banks — and recent campaigns featuring high‑profile ambassadors. As Britt framed the market Chime is chasing: “It isn’t the unbanked. It’s the unhappily banked.” By the numbers, revenue rose 37% year over year to $528 million in the quarter ended June 30. Payments revenue grew 19% to $366 million; platform-related revenue (which includes MyPay) climbed 113% to $162 million. Active members increased 23% to 8.7 million; average revenue per active member (ARPAM) rose 12% to $245; purchase volume increased 18% to $32.4 billion. Gross margin was 87% and transaction margin 69%. Guidance calls for Q3 revenue of $525 million to $535 million and full‑year revenue of $2.135 billion to $2.155 billion, with adjusted EBITDA margin of about 4% for 2025.