Samsung is touting a smash hit debut for its Galaxy Z Fold 7 and Flip 7, with the company’s foldables making a splash in the US market with up to 50% increase in initial sales, and some broken records too. Samsung says that the Galaxy Z Fold 7 and Flip 7 have received “unprecedented consumer demand” since their launch, with both devices seeing a 25% increase in total pre-orders, with a 60% jump in pre-orders through US carriers. Samsung attributes the latter in part to in-store shoppers who are “taking advantage of getting their hands on the devices” with the thin & light designs and “camera improvements” apparently being the main points of interest. Samsung adds that the Galaxy Z Fold 7, in particular, is a major improvement. The latest generation is apparently seeing a 50% increase in demand over the Galaxy Z Fold 6 that launched before it. Samsung’s Drew Blackard says: Foldables have reached an inflection point as they are becoming a mainstream choice for users. Now on our seventh generation, we’ve addressed consumer feedback year after year and have arrived at the kind of experience you can’t get on any other device. When people go hands-on with a Z series device, they’re hooked — and now it’s all coming together with record-breaking numbers. The Fold 7 addresses nearly every complaint (except for battery life) this time around. Samsung also adds that its colorful models are the most popular ones this time around, with the “Blue Shadow” Galaxy Z Fold 7 making up “nearly half” of pre-orders, while the Coralred Galaxy Z Flip 7 made up roughly 25% of pre-orders, beating the company’s expectations.