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Walmart Marketplace takes on eBay to offer collectors access to graded singles, sealed boxes, sports memorabilia, coins, comics, and other items and let them search and discover collectibles by team, event, card number, autograph and edition

August 4, 2025 //  by Finnovate

The Walmart Marketplace third-party e-commerce platform is zeroing in on collectors of cards and other memorabilia. Walmart Marketplace is offering increased access to graded singles, sealed boxes, sports memorabilia, coins, comics, and other items.  Coming soon, collectors will see grades from companies like PS), CGS and NGC, displayed for select categories on Walmart Marketplace. The  online collector shop is having new features released, including: New filters that let customers search and discover collectibles by team, event, card number, autograph and edition. The shop is spotlighting essential collector-grade information, such as condition, grade, and detailed seller information, right on the product page. New grade and condition badges, now displayed across search, browse, and product pages, provide at-a-glance credibility. Walmart is also rolling out a more efficient and consistent onboarding experience for collectible sellers that provides step-by-step guidance, and collectible sellers will be able to leverage a range of new attributes and condition options for item descriptions, such as specifying grading companies and exact grades as well as identifying the specific sport franchise, athlete, or artist. In addition, Walmart has changed item return settings to give sellers more control and flexibility and is teaming up with collectible livestreamer WeTheHobby to launch a recurring livestream series on the Walmart Live platform this fall during the NFL season. Other new services Walmart is offering collectors include a partnership with Mascot, a platform that helps collectibles sellers manage their listings across major channels. Walmart’s growing presence in the collectibles vertical represents a challenge to eBay’s efforts to serve as the premier online platform for buying and selling collectible items. 

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Category: Channels, Innovation Topics

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