SoFi’s second-quarter 2025 results reflect a company firing on all cylinders and potentially signaling the broader direction of digital finance. A record 850,000 new members joined SoFi in the quarter, up 34% from the prior year to 11.7 million. The company also added a record 1.26 million new products, up 34% from the prior year, to 17.1 million products. CEO Anthony Noto highlighted 44% year-over-year adjusted net revenue growth, the highest in over two years, driven by new members, products, and fee-based revenue. SoFi is innovating faster than ever, aiming to serve more member needs and raising its financial guidance for 2025. Once focused on student loan refinancing, SoFi is now a digitally native financial services player. It’s launching blockchain-powered international money transfers and reentering cryptocurrency trading. Plans include stablecoin issuance, crypto-backed loans, and staking infrastructure. SoFi is staffing up for Web3 and rolling out machine learning tools for fraud detection and AI advisors like “Cash Coach.” Personal loan originations increased nearly 66% year over year to $7 billion, while home lending segment saw 92% year-over-year growth in Q2, reaching $799 million in originations. A big driver was home equity loans, which now make up a third of volume — a product SoFi didn’t even offer a year ago. Student loan originations hit nearly $1 billion, up 35% from last year, buoyed by a new refinancing solution that steps up payments over time. The company’s services segment, anchored by Galileo and Technisys, grew net revenue 15% year over year to $109.8 million with a steady 30% contribution margin. Accounts on the platform rose by 2 million, quarter over quarter, to 160 million. From crypto and AI to stablecoins and tokenized loans, SoFi sees more opportunity than it can reasonably chase in parallel.