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Mastercard debuts AI-powered design studio for card issuers- empowers creative teams by providing compelling design tools, and multisensory branding

July 25, 2025 //  by Finnovate

Mastercard launched the Mastercard AI Card Design Studio, an innovative platform that transforms how issuers create and deploy card designs. By combining speed, affordability and advanced customization, it gives card issuers a powerful, intuitive solution to bring their unique brand to life. The AI Card Design Studio draws on Mastercard’s brand and card production expertise to bring high-end design capabilities directly to its partners. Users can upload logos and product details, use AI-assisted design features, customize as needed and instantly download brand-compliant designs. What once took weeks can now be completed in minutes—accelerating go-to-market timelines while enabling more creative flexibility and emotional impact. With the AI Card Design Studio, Mastercard is applying that same approach to the creative process, giving partners more control and clarity from the start. The platform empowers creative teams by providing compelling design tools, while freeing up time to focus on higher-level creative strategy. From pioneering multisensory branding and launching the inclusively designed Touch Card, to introducing our sustainable card program aimed at removing first-use PVC plastics from our network by 2028, Mastercard has consistently pushed the boundaries of what design can do. This new tool is a natural extension of that legacy, allowing issuers to quickly produce stand-out designs.

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Category: Companies and Organizations, Mastercard

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