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Amazon acquires AI wearables startup Bee whose stand-alone Fitbit-like bracelet records everything it hears with the goal of listening to conversations to create reminders and to-do lists for the user

July 23, 2025 //  by Finnovate

Amazon has acquired the AI wearables startup Bee. Bee makes both a stand-alone Fitbit-like bracelet (which retails for $49.99, plus a $19-per-month subscription) and an Apple Watch app. The product records everything it hears — unless the user manually mutes it — with the goal of listening to conversations to create reminders and to-do lists for the user. The company hopes to create a “cloud phone,” or a mirror of your phone that gives the personal Bee device access to the user’s accounts and notifications, making it possible to get reminders about events or send messages. At a $50 price point, Bee’s devices are more cost-accessible to a curious consumer who doesn’t want to make a big financial commitment. This acquisition signals Amazon’s interest in developing wearable AI devices, a different avenue from its voice-controlled home assistant products like its line of Echo speakers.   Bee says that users can delete their data at any time and that audio recordings are not saved, stored, or used for AI training. The app does store data that the AI learns about the user, however, which is how it can function as an assistant. Bee also says it’s working on a feature to allow users to define boundaries — both based on topic and location — that will automatically pause the device’s learning. The company noted that it plans to build on-device AI processing, which generally poses less of a privacy risk than processing data in the cloud.

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Category: Companies and Organizations, Amazon

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