Samsung is planning a big expansion of AI features on Galaxy phones, and claims that a huge percentage of its users are already leveraging AI features in one way or another. Samsung says that 70% of Galaxy S25 owners are using Galaxy AI features. There’s no specific timeline (as in, how often after the features being used), but it’s still a big number. Samsung further adds that: “More than half” of Galaxy S25 owners use Circle to Search (a Google feature); Photo Assist usage “doubled” compared to Galaxy S24 users; Now Brief is used by “one in three” Galaxy S25 owners; Google Gemini use “tripled” on “the latest Galaxy S series.” With all of this in mind, Samsung says that it will expand Galaxy AI to hundreds of millions of devices over the course of 2025. Specifically, the company wants to double its previous “200+ million” figure to over 400 million. At the center of our innovation is a desire to bring consumers seamless and secure mobile AI experiences that align with their needs. That’s why Samsung Galaxy is committed to expanding Galaxy AI to 400 million devices by the end of this year — democratizing the power and possibilities of mobile AI to even more users. It stands to reason that new device launches and updates to existing devices will play a big role, but it’s still a big promise.